Hot Hippo’s main ingredient is the very hot – in taste and popularity – peri-peri pepper, claimed by some to be the hottest pepper in Africa. The peri-peri – also known as the African devil – has a unique, wonderful flavor that’s got hot sauce users all heated up. Hot Hippo is a great way to introduce your palate to this delicious pepper, which is widely used in countries such as Mozambique, South Africa, Zimbabwe, and Portugal, and is increasingly popular in the U.S.

The colorful and amusing Hot Hippo label is also the first created for The Innovative Company by an artist who won the label design contest co-sponsored by Innovative and the Connecticut Art Directors Club. Beth Ann Strong will be given royalties on the sale of every bottle of Hot Hippo.