InsaneChicken Wins First Place for Fire Roasted Habanero Hot Sauce
In a blind taste test, InsaneChicken won first place for its Fire Roasted Habanero Hot Sauce at the 15th annual Scovie Awards in Albuquerque, New Mexico. More than 100 food industry professionals judged more than 600 entries from around the world in this year’s contest. InsaneChicken’s submission had stiff competition among its peers in the Extreme Sauce category and the judges ranked it number one.
It was the first time Alison and Chris McCarthy, owners of InsaneChicken, entered one of their hot sauces in the prestigious Scovie Award competition. Alison McCarthy knew they had a winner when the judges declared their Fire Roasted Habanero the best in its category. She commented, “If the judges liked our Fire Roasted Habanero Hot Sauce so much, our customers are going to love it.”
The couple started experimenting with hot sauce recipes and inviting friends over for taste tests. Their hobby grew into a business founded in 2003. Ironically, Chris McCarthy describes himself as “an Irishman who loves Mexican food. I acquired my taste for hot sauces. I grew up on a bland diet accented with salt, pepper and only two other spices.” InsaneChicken describes just how insane hot sauces fanatics can be. Jokes about fire extinguishers and atomic taste buds are not uncommon.
The Scovie Award is not the first time InsaneChicken has been recognized. The Food Network featured their Hot Sauce of the Month Club on its television program “Unwrapped.” Six or twelve month memberships in the club have gained popularity as Father’s Day gifts and Get Well gifts.
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